These terms and conditions form the basis on which you can visit our website and order products from us. Please read these Terms carefully and make sure that you understand them before you order products from our site. Before placing an order, you will be asked to agree to these terms. If you refuse to accept these terms, then you will not be able to order any products from our site.

1. General

1.1. This site is owned and operated by Serious Brewing Company Ltd, a company registered in England and Wales under company number 09564666. Our registered office is Unit C5, Fieldhouse Industrial Estate, Fieldhouse Road, Rochdale, OL12 0AA. Our VAT number is 214 5026 49. If you have any queries about these terms and conditions or if you have any comments or complaints on or about our website, you can contact us via email at

2. Age Restriction

2.1. You must be of legal drinking age in the UK to use this site and/or purchase goods from our shop. We are not allowed by law to supply goods to you if you do not satisfy legal age requirements.

2.2. If you are buying goods for someone else, the recipient must also be of legal drinking age.

3. The Contract Between Us

3.1. We must receive payment of the whole of the price for the goods that you order before your order can be accepted. Payment of the price for the goods represents an offer on your part to purchase the goods, which will be accepted by us only when the goods are dispatched. Only at this point is a legally binding contract created between us.

4. Acknowledgement of Your Order

4.1. To enable us to process your order, you will need to provide us with your e-mail address. We will notify you by e-mail as soon as possible to confirm receipt of your order and to confirm details. For the avoidance of doubt, this correspondence does not constitute a contract between us.

5. Ownership of Rights

5.1. All rights, including copyright, in this website are owned by or licensed to Serious Brewing Company Ltd. Any use of this website or its contents, including copying or storing it or them in whole or part, other than for your own personal, non-commercial use, is prohibited without our permission. You may not modify, distribute or repost anything on this website for any purpose.

6. Accuracy of Content

6.1. We have taken care in the preparation of the content of this website, in particular to ensure that prices quoted are correct at the time of publishing and that all goods have been described accurately. However, orders will only be processed if there are no material errors in the description of the goods or their prices as advertised on this website. Any weights, dimensions and capacities given about the goods are approximate only.

7. Damage to Your Computer

7.1. Every effort is made to ensure that this website is free from viruses or defects. However, we cannot guarantee that your use of this website or any websites accessible through it will not cause damage to your computer. It is your responsibility to ensure that the right equipment is available to use the website. Except in the case of negligence on our part, we will not be liable to any person for any loss or damage which may arise to computer equipment as a result of using this website.

8. Availability

8.1. All orders are subject to acceptance and availability. If the goods you have ordered are not available from stock, we will contact you by e-mail or phone. You will have the option either to wait until the item is available from stock, to accept an alternative product, or to cancel your order.

9. Price

9.1. The prices payable for goods that you order are as set out on our website. All prices are inclusive of VAT at the current rates and are correct at the time of entering information.

9.2. Where it is not possible to accept your order to buy goods of the specification and description at the price indicated, we will advise you by email, and offer to sell you the goods of the specification and description at the price stated in the email and will state in the email the period for which the offer or the price remains valid.

10. Payment Terms

10.1. We will take payment upon receipt of your order from your credit or debit card. We accept no liability if a delivery is delayed because you did not give us the correct payment details. If it is not possible to obtain full payment for the goods from you, then we can refuse to process your order and/or suspend any further deliveries to you. This does not affect any other rights you may have.

11. Delivery Charges

11.1. Delivery charges vary according to the type of goods ordered, the delivery method chosen, and the delivery address.

12. Delivery

12.1. Delivery is to mainland UK only.

12.2. Our delivery charges are set out on the Delivery and Collection page of our website.

12.3. We will deliver the goods to the address you specify for delivery in your order. It is important that this address is accurate.

12.4. We will aim to deliver the goods by the date quoted for delivery but delivery times are not guaranteed. In any event, we will aim to deliver your goods within 30 days from the day after we received your order. If delivery is delayed beyond this time, we will contact you and either agree a mutually acceptable alternative date, or offer you a full refund.

12.5. You will be required to sign for your order. It is your responsibility to make sure there is someone of legal drinking age available to take delivery of your order.

12.6. We operate a Challenge 25 policy, this means that you may be asked to provide ID to prove you are of legal drinking age before taking delivery of your goods. Acceptable forms of ID for proof of age are:

  • A photo driver’s license
  • A passport
  • A PASS (Proof of Age Standards Scheme) accredited proof of age card featuring the PASS holographic logo.

12.7. Delivery will be refused if you are under the legal drinking age or you cannot prove your age when asked to. A record will be made of this refusal.

12.8. In the event no one is available at the address to take delivery, your order will be returned to us. We will inform you of a failed delivery attempt and allow you to re-arrange delivery.

12.9. You will become the owner of the goods you have ordered when they have been delivered to you. Once goods have been delivered to you they will be held at your own risk and we will not be liable for their loss or destruction.

13. Risk and Ownership

13.1. Risk of damage to or loss of the goods passes to you at the time of delivery to you. You will only own the goods once they have been successfully delivered.

14. Cancellation Rights

14.1. Under The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 SI 2013/3134 you have the legal right to cancel your order up to 14 calendar days after the day on which you receive your goods (with the exception of any made to order items). You do not need to give us any reason for cancelling your contract nor will you have to pay any penalty.

14.2. Should you wish to cancel your order, please inform us by emailing

14.3. For bespoke or made to order goods, you must notify us of your intent to cancel before we have begun to prepare your goods. Once we have begun to prepare your bespoke or made to order goods you will no longer be able to cancel.

14.4. If you have received the goods before you cancel your contract then you must send the goods back to our contact address at your own cost and risk. If you cancel your contract but we have already processed the goods for delivery, you should not unpack the goods when they are received by you and you must send the goods back to us at our contact address at your own cost and risk as soon as possible.

14.5. Once you have notified us that you are cancelling your contract, and we have either received the goods back or, if earlier, received evidence that you have sent the goods back, we will refund any sum debited by us from your credit or debit card within 14 calendar days.

14.6. We may make a deduction from your refund for any loss in the value of the goods supplied if the loss is the result of unnecessary handling by you (for example using or wearing the goods prior to cancellation)

15. Cancellation by Us

15.1. We reserve the right not to process your order if:

  • We have insufficient stock to deliver the goods you have ordered;
  • We do not deliver to your area; or
  • One or more of the goods you ordered was listed at an incorrect price due to a typographical error.

15.2. If we do not process your order for the above reasons, we will notify you by e-mail and will re-credit to your account any sum deducted by us from your credit/debit card as soon as possible, but in any event within 14 days.

16. If There is a Problem With the Goods

16.1. If you have any questions or complaints about the goods please contact us. You can do so by emailing

16.2. We are under a legal duty to supply goods that are in conformity with this contract and in accordance with the Consumer Rights Act 2015 (the Act).

16.3. If you wish to exercise your legal rights to reject goods which do not conform with the Act you must either return them in person to where you bought them, post them back to us, or (if they are not suitable for posting) or allow us to collect them from you.  We will pay the cost of postage or collection.

17. Liability

17.1. Unless agreed otherwise, if you do not receive goods ordered by you within 30 days of the date on which you ordered them and decide to cancel the order rather than re-arrange delivery (in accordance with clause 12), we will provide you with a full refund.

17.2. We are only responsible for losses that are a natural, foreseeable consequence of our breach of these terms and conditions.  We do not accept liability if we are prevented or delayed from complying with our obligations set out in these terms and conditions by anything you (or anyone acting with your express or implied authority) does or fails to do, or is due to events which are beyond our reasonable control.

17.3. Furthermore, we do not accept liability for any losses related to any business of yours including but not limited to: lost data, lost profits, lost revenues or business interruption.

17.4. You must observe and comply with all applicable regulations and legislation, including obtaining all necessary customs, import or other permits to purchase goods from our site.  The importation or exportation of certain of our goods to you may be prohibited by certain national laws.  We make no representation and accept no liability in respect of the export or import of the goods you purchase.

17.5. Notwithstanding the foregoing, nothing in these terms and conditions is intended to limit any rights you might have as a consumer under applicable local law or other statutory rights that may not be excluded nor in any way to exclude or limit our liability to you for any death or personal injury resulting from our negligence. You have certain rights as a consumer including legal rights (e.g. under the Act) relating to faulty and/or misdescribed goods.

18. Changes to Legal Notices

18.1. We reserve the right to change or amend these Terms and Conditions without notification. We will post the updated terms on our site together with the date they were posted.

18.2. When you place an order for goods from us, the terms in force at the time of your order will apply to the contract between you and us. You should print or save a copy of these terms for future reference.

18.3. We may be required to amend these terms as they apply to your order to reflect changes in relevant laws and regulatory requirements. If we have to revise these terms as they apply to your order we will contact you to give you reasonable advance notice and let you know how to cancel the contract if you do not agree with the changes.

19. Law, Jurisdiction and Language

19.1. This website, any content contained therein and any contract brought into being as a result of usage of this website are governed by and construed in accordance with English law. Parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English.

20. Invalidity

20.1. If any part of these terms and conditions is unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part of these conditions will not be affected.

21. Privacy

21.1. You acknowledge and agree to be bound by the terms of our privacy policy.

22. Third Party Rights

22.1. Nothing in this Agreement is intended to, nor shall it confer any rights on a third party.

23. Other Important Terms

23.1. Alternative dispute resolution is a process where an independent body considers the facts of a dispute and seeks to resolve it, without you having to go to court. If you are not happy with how we have handled any complaint, you may submit the dispute for online resolution to the European Commission Online Dispute Resolution platform.