What Data Do We Collect?

Our company collects the following data:

  • Data relating to your identity such as your name, date of birth, email address and phone number.
  • Data relating to browsing such as your IP address, web browser, operating system and pages viewed.

How Do We Collect Your Data?

Data relating to your identity will be collected directly through user account creation, newsletter subscription and placing an order.

Data relating to browsing will be collected indirectly through your web browser’s connection to our server and cookies placed on your computer.

How Will We Use Your Data?

Our company collects data in order to:

  • Process your order and manage your account.
  • Send you information regarding new products or promotional offers.
  • Help us improve our website.

In order to process payments, we share information with a third-party payment gateway (Stripe). You can read their privacy policy on their website (stripe.com).

We do not share information with any other third-parties.

How Do We Store Your Data?

Your data is stored securely on our server which is hosted in a UK data centre and protected by firewall and anti-virus software. We have implemented technical and organisational measures intended to protect the security and confidentiality of your data against accidental loss and unauthorised access.

While we strive to protect your data, we cannot guarantee the absolute security of information sent to this website. You agree that you provide your data at your own risk.

As such, you agree that security of your data is equally your responsibility. For example, you are responsible for keeping your account password confidential. Never supply your password to any third parties. Similarly, be aware of fraudulent emails that may request confidential information or attempt to direct you to a malicious website with the purpose of obtaining your security information.


Our Company, from time to time, sends out newsletters featuring new products or promotions. If you have signed up for our newsletter but no longer wish to receive it, you can cancel your subscription by following the unsubscribe link in the email footer.

What Are Your Data Protection Rights?

Our Company would like to make sure you are fully aware of your data protection rights. Every user is entitled to the following:

  • The Right to Access

    You have the right to request our Company provide you with copies the personal data we hold. We may charge a reasonable fee for this service to cover administrative costs.

  • The Right to Rectification

    You have the right to request our Company correct any information you believe is inaccurate. You also have the right to request our Company complete information you believe to be incomplete.

  • The Right to Erasure

    You have the right to request that our Company erase your personal data, under certain conditions.

  • The Right to Object to Processing

    You have the right to object to our Company processing your data, under certain conditions.

  • The Right to Data Portability

    You have the right to request that our Company transfer the data we have collected to another organisation, or directly to you, under certain conditions.

More information of these rights can be obtained from the Information Commissioner’s Office website (ico.org.uk).

What Are Cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology.

For further information, visit allaboutcookies.org.

How Do We Use Cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed into your account.
  • Understanding how you use our site.

What Type of Cookies Do We Use?

The types of cookie we use on our website are:

  • Essential – Cookies that are essential to provide you with services that you have requested. For example, these cookies allow you to stay logged on to your account.
  • Functionality – Our Company uses these cookies to recognise you on our site so that we may keep track of preferences.
  • Performance – These cookies measure how often you visit our site and which pages you visit.

How to Manage Your Cookies

You can delete your browser’s cookies and set your browser not to accept cookies, but this may affect functionality of the website.

Changes to Our Privacy Policy

Our Company keeps this policy under regular review. This policy was last updated on 10 May 2020.

How to Contact Us

If you have any questions about our Company’s privacy policy, the data we hold on you, or if you would like to exercise any of your data protection rights, then please contact us via email at info@seriousbrewing.co.uk or write to us at:

Serious Brewing Company Ltd
Unit C5, Fieldhouse Industrial Estate
Fieldhouse Road
OL12 0AA

How to Contact the Appropriate Authority

Should you need to make a complaint or feel that our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office (ico.org.uk).